Investors and entertainment stars alike are taking notice. Most recently, American rapper Kanye West bought his wife, reality TV star and entrepreneur Kim Kardashian, stocks in major companies such as Netflix, Amazon, Apple and Adidas. The bundle included 920 shares of Disney, worth about $100,000, according to Kardashian’s Instagram.
If you’re looking to invest in a company yourself or pass on shares to a loved one, since they can make great gifts, begin carefully and remember that past returns do not predict future results. Experienced investors Warren Buffett, Mark Cuban and Tony Robbins suggest you start with index funds.
Index funds hold every stock in an index such as the S&P 500, including big-name brands such as Microsoft and Google, and offer low turnover rates, attendant fees and tax bills. They also fluctuate with the market, stay pretty constant and eliminate the risk of picking individual stocks.
Disclosure: Comcast, which owns CNBC parent NBCUniversal, is a co-owner of Hulu.
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Video by Andrea Kramar