Even for Lindsey Vonn, it is hard to make money as a woman in skiing

Personal Finance

For Vonn, who has four World Cup championships and raced in more World Cup raevents than any other American in addition to her Olympic medals, monetary success came in the form of lucrative endorsements.

The superstar athlete has signed on with Red Bull, Rolex, Head and Under Armour among others. (Vonn also earned more than $200,000 in prize money in the 2018 season, according to the International Ski Federation’s website.)

“I look at companies that fit my personality, I look at companies that I want to have a long-term relationship with,” she said.

Vonn says her hope is to “get women in ski racing more publicity and give them the push they need to make more money.”

Although the 33-year-old Vonn said Pyeongchang was her last Olympics, she still has her own career goals too.

“I don’t like being the best female, I want to be the best of all time period,” she told Carter, “and then I can say I’m the greatest and I don’t have to say ‘female.'”

“I literally am not going to stop skiing until I reach that mark.”

Vonn shared her aspirations for the future and the role money has played in her career in the latest episode of the “Kneading Dough” series. Earlier spots featured tennis great Serena Williams, Cleveland Cavaliers’ superstar LeBron James and Draymond Green of the Golden State Warriors.

More from Personal Finance:
This WNBA superstar earns just 20% of an NBA player’s salary
Serena Williams on motherhood and money
LeBron James on life after basketball
How an NBA All-Star learned to be smart about money

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